A master's thesis at the College of Fine Arts, University of Basrah, discussed building a marketing graphic brand in Iraq
The thesis presented by the researcher (Mazen Abdel Qader Abbas) included the study of the technical and cognitive mechanisms in building the graphic marketing brand and how to present it intellectually and aesthetically, which contributes positively to enhancing the visual, marketing and cultural value and consolidating the aesthetic relationship between the brands and their target audience as an effective centering ring between the individual and his surroundings.
The thesis discussed the construction of the graphic mark to contribute to filling the gap between art and other fields, between creativity as a transcendent state of human activity, and between employment as a continuous consumer activity that is more needed with the development of life itself. The thesis concluded that the marketing graphic mark of the oil companies in Basra governorate does not express the professional identity of the companies’ specialization on the one hand, and does not respond to the importance of representing the civilizational dimension of the country on the other hand, as well as the absence of a scientific or technical approach in achieving this.