At the College of Fine Arts, Basra University discussed the tagged master's thesis (a guide to theatrical production in a proposed program for marketing the academic show) by studies student Noor Al-Huda Muhammad Faraj

The message included the administrative and marketing problems that prevent the spread of academic theatrical performances in wide ranges of theater, and the almost disconnected link between the artistic institution as a cultural institution and the general public.

The thesis dealt with the concept of cultural management, its objectives, functions, importance, basic administrative processes and their adaptations in the artistic and cultural field.

 The message concluded by monitoring the reality of academic theatrical performances from a marketing angle with the intention of building a program to market them according to a precise balance between marketing and artistic values.